Roof Structures Office
Ft. Lauderdale, Florida
1980
Roof Structures, Inc. was a heavy timber specialty contractor who had supplied and erected most of our heavy timber projects for over a dozen years. The site was adjacent to I-95 and the objective was to attract as much attention as possible to what the company did.
Our response was intended as a virtuoso demonstration of their trade, and also to present a robust clarity to the passing viewers at interstate speed.
Some sort of complex property trading arrangement was necessary to the project, but failed.
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